When a company invests in a 3D product configuration, it must be treated as such.
The next level of ecommerce is 3D product configurators. Brands that use 3D product configurators get a higher return on investment, lower returns, and manual operational expenses, eliminate costly errors, and boost customer satisfaction.
Global brands must position themselves to take full advantage of the ecommerce industry; As a result, companies are now looking for strategies to set themselves apart in the marketplace. To obtain a higher ROI, they need to attract more attention, lower return rates and collect more good ratings.
So, how might a 3D product configurator be of assistance?
Traditional Product Pages and Showrooms Don’t Cut It Anymore
Traditional product websites with 2D pictures aren’t enough anymore. In addition, a growing number of products are configurable in some fashion. But how can purchasers be certain of their tailored choices if they can’t see them? Using still photographs to display items and customization possibilities is a superficial method of showcasing a product, and it may lead to customer unhappiness and high return rates.
Furthermore, if your company still demands customers to visit your showroom or store to place special orders, you should reconsider your strategy. Customizations made in-store are not scalable. And as long as this is your only alternative, you’ll have a hard time growing your global or regional scales.
Modern customers want more personalized and engaging experiences. Personalization is now in the spotlight. They prefer to personalize and customize goods by using a variety of colors, materials, inscriptions, and other embellishments.
Customers expect brands to deliver more consistent experiences that closely resemble real-life situations while also tailoring to their tastes. Businesses who stick with 2D pictures will face a slew of problems, including low retention, a high rate of returns, a lack of personalization, and more.
When it comes to increasing ROI, businesses should think about ways to improve consumer engagement, personalization, happy experiences, and returns. Customers can better visualize products via 3D product configurators, which display their selections and configuration possibilities.
Businesses benefit from a 3D product configurator because it allows them to:
Improve Customer Experiences and Engagement
A consumer buying a new kitchen cabinet wants to look into the various customization possibilities, such as color, drawer count, length and depth, and so on. Customers may see a real-time, 360-degree image, acquire pricing, and order the precise configuration they want with a 3D product configurator.
A 3d configurator improves the overall customer experience by offering consumers real-time imagery of their customized choices, as opposed to a typical product page with static photos. Offering a better purchasing experience is one of the most effective methods to keep clients. Furthermore, 20% of customers are willing to pay a higher price for personalized products.
Why Does a D2C Custom Product Manufacturer Require a Product Configurator?
Allow for more product optimization and innovation
Why keep making items that are unlikely to sell? Isn’t it best to put new product ideas to the test before committing to mass production?
Enterprises can streamline manufacturing processes if they have a comprehensive awareness of customer preferences. Because of the 3D aspect of these product renderings, clients may spend more time evaluating and comparing pricing before purchasing a customized option.
This decreases manufacturing costs and waste, as well as product stock, and allows for more innovation. Businesses can also combine back-office systems with their 3D product configurator to track and manage customer journeys, such as a customer data platform (CDP) or customer relationship management (CRM).
Ensure higher, faster sales and a higher return on investment.
Many sales teams must communicate with consumers via phone calls, emails, and text messaging to obtain a quote for their personalized options. Depending on the magnitude of the preferences, this might be time-consuming and error-prone. Even so, they can be disappointed with the final product, resulting in higher returns.
A 3D product configurator aids businesses in increasing sales by guiding customers through the whole purchasing process without employing sales personnel. Consumers can use the configurator to visualize their preferences, receive a quote, and make payments without having to speak with a salesman.
Returns are lower.
Sure, a simple returns policy is a trademark of any great online business, but every merchant would prefer to reduce the return rate, hence increasing profit margins.
Customers frequently return things that were not adequately described or displayed online, according to a thorough examination of the reasons behind such high return rates. This can be caused by a lack of photos, a lack of a 360-degree product viewer, or an inability to visualize product features.
Perhaps the texture of their smart watch strap was misrepresented, or the coffee table’s corners were overly rounded. In other words, there’s a gap between what people saw online and what they got.
Customers are considerably more likely to get exactly what they saw online when using a 3D product configurator. They may change the colors and materials while seeing it from various perspectives.